I hereby rule in favor of authenticity and quality.
Photos: Mariah Berdiago
Lehenga: Soiree Couture | Shirt and shoes: Forever21 | Choker bib necklace: Miraya
I'm an old school girl. I eagerly await September Issues, and I still rely on fashion glossies to sample perfumes. Anna Wintour, Suzy Menkes, Cathy Horyn, and Sarah Mower (among MANY others) are the czarinas of my fashion world. I love editorials bitterly, I live to read, and I couldn't imagine existing in a world where words ceased to tell fashion stories. Off-late, I've been on an active lookout for fashion writers - you know, those that could envision themselves spending a lifetime learning fashion's nuances (not necessarily through formal education), those that have earned the right and privilege to be fashion arbiters; whose Op-Eds and Collection Reviews may have received failing grades at one point, but nothing could stop them from developing a voice and passion so fierce, it can spawn a whole new generation of fashion leaders.
To my utter dismay, I haven't been able to find more than a handful of the kind I just described. Maybe I didn't look in the right places, but I can guarantee that I tried very hard and continue to. Instead, I found myself in a whirlwind of wonder where Instagram, Snapchat, Like To Know It, Like To Buy It, and a hundred other such apps seemed to have taken over and rewritten the rules of fashion journalism. Apparently anyone with an opinion has the same amount of weightage as that of somebody with a Master of Arts in Fashion Journalism. I'm neither pointing fingers nor complaining, merely pointing out our (undeniable) status quo. I'm not even saying that post graduate education has made me a fashion guru over everyone else, because that is not true. Wintour, Menkes, Horyn, and Mower accomplished WAY more before they were showered with the veteran expert title. There are also phenomenal bloggers without a formal fashion background, who wear their souls on their sleeve, have found their niche, have a voice, and produce quality content. But let's not overlook the saturated, overwhelming blogger market that is fuelled by brands, brands, and more brands. Let's not lie to ourselves - substance is severely lacking on fashion blogs these days, as is the emphasis on quality writing. For someone (and many others) like me, it is deeply upsetting to have my stories blatantly ignored, although the number of people participating in the fashion commentary has gone up by at least 2 million in the past decade. Also frustrating because fashion is a convenient side gig for many, whereas for me, it is my livelihood, my career, my bread and butter.
If you resonated/ sympathised/ empathised with even one thought I expressed here, would you be so kind to actually read my stories? In return, I promise to make it an authentic, visceral, and valuable experience for you. You have no idea how much it would mean to me.
PS: I have something game-changing and super special currently in the works, and if you're a fashion writer/ fashion professional, please get in touch with me.
Much obliged and not an ounce of offense intended,
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Miraya originated as a concept magazine for a Publishing class, but much of it now exists online and has been adapted for this blog. The core remains intact, and that is to explore the changing landscape of contemporary Indian fashion through the international lens, engaging readers in a creative juxtaposition between tradition and modernity. Spearheaded by Founder and Creative Director, Namrata Loka.
Click here to read about me.