Sharing the end result with you isn't half as fun as sharing the journey!
Outfit: Behind The Seams India | Jewelry: Dipti Choker Set, The Polki Box (shop here)
Fun fact: Grier Cooper is a full-time wedding photographer, before which she spent 7 years doing fashion photography!
Fun fact #2: The Asian Art Museum is a popular wedding venue. The long marble steps you see in the video make for a phenomenal aisle - the lighting is impeccable, and the grandeur really comes through.
To add to the video, I thought it might be fun to let you in on my pre-editorial process/ narrative. Here goes:
Preamble: I usually begin with one key element that I want to feature: outfit, style, color, or an accessory. Then, I style the outfit with complementary or contrasting colors, at least one piece of jewelry. I always like to come up with two variations of an outfit - one festive and one casual/ high street.
Location, location, location: Okay I guess I messed up my order. I’m pretty sure I stumble upon a breathtaking location and centre my editorial around it. By now I have a decent understanding of how light may interact with my outfit (based on indoor v. outdoor, time of the day, artificial lighting in the venue etc), and naturally, I turn to Yelp and Instagram for more visuals on the location.
Vision: I put together one all-encompassing moodboard to give the photographer an overarching idea of the editorial. This includes inspiration for poses, lighting, colors, outfit/ silhouette, and location-specific photo ideas. And then I ask the photographer to do the same :)
Finishing touch: Iron my outfit. Occasionally, I’ll pick up something as random as a bindi or a bag I didn’t see earlier on my way out just to test it without trying it. I don’t know why, but it feels nice to give in to creative impulses. I also try to scrawl a 3-piece video script that clearly defines a conflict, resolution, and call-to-action/ conclusion. This helps me split my time between front of and behind the camera, and helps me avoid taking unnecessary footage.
...And you know how the rest of the story goes! I just wanted to let you in on this side of the content creation journey since we were on the BTS topic any way. Of course, Grier's photos are to follow <3
Finally, here's a link to the Complex video you saw playing on our TV, where DJ Khaled was showing his glorious sneaker collection: https://www.youtube.com/watch?v=fvZB8S5maEA
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Miraya originated as a concept magazine for a Publishing class, but much of it now exists online and has been adapted for this blog. The core remains intact, and that is to explore the changing landscape of contemporary Indian fashion through the international lens, engaging readers in a creative juxtaposition between tradition and modernity. Spearheaded by Founder and Creative Director, Namrata Loka.
Click here to read about me.