Sharing the end result with you isn't half as fun as sharing the journey!
Outfit: Behind The Seams India | Jewelry: Dipti Choker Set, The Polki Box (shop here)
Fun fact: Grier Cooper is a full-time wedding photographer, before which she spent 7 years doing fashion photography!
Fun fact #2: The Asian Art Museum is a popular wedding venue. The long marble steps you see in the video make for a phenomenal aisle - the lighting is impeccable, and the grandeur really comes through.
To add to the video, I thought it might be fun to let you in on my pre-editorial process/ narrative. Here goes:
Preamble: I usually begin with one key element that I want to feature: outfit, style, color, or an accessory. Then, I style the outfit with complementary or contrasting colors, at least one piece of jewelry. I always like to come up with two variations of an outfit - one festive and one casual/ high street.
Location, location, location: Okay I guess I messed up my order. I’m pretty sure I stumble upon a breathtaking location and centre my editorial around it. By now I have a decent understanding of how light may interact with my outfit (based on indoor v. outdoor, time of the day, artificial lighting in the venue etc), and naturally, I turn to Yelp and Instagram for more visuals on the location.
Vision: I put together one all-encompassing moodboard to give the photographer an overarching idea of the editorial. This includes inspiration for poses, lighting, colors, outfit/ silhouette, and location-specific photo ideas. And then I ask the photographer to do the same :)
Finishing touch: Iron my outfit. Occasionally, I’ll pick up something as random as a bindi or a bag I didn’t see earlier on my way out just to test it without trying it. I don’t know why, but it feels nice to give in to creative impulses. I also try to scrawl a 3-piece video script that clearly defines a conflict, resolution, and call-to-action/ conclusion. This helps me split my time between front of and behind the camera, and helps me avoid taking unnecessary footage.
...And you know how the rest of the story goes! I just wanted to let you in on this side of the content creation journey since we were on the BTS topic any way. Of course, Grier's photos are to follow <3
Finally, here's a link to the Complex video you saw playing on our TV, where DJ Khaled was showing his glorious sneaker collection: https://www.youtube.com/watch?v=fvZB8S5maEA
"So we beat on, boats against the current, borne back ceaselessly into the past." - F. Scott Fitzgerald
Location: City Hall/ Civic Center, San Francisco
Insist that a fashionista name his/ her sartorial inspiration from the Twenties, and the answer will most likely be a unanimous The Great Gatsby. My introduction to the nouveau riche happened as a result of high school reading, but in less than a year, I found myself reading Fitzgerald’s other works that included The Beautiful and Damned, and Tender Is The Night. I knew there would come a time when I pay homage to the jazz age as told by Fitzgerald via a blog blurb, but I didn’t want to do a modern, frivolous spin on The Great Gatsby alone. (I say frivolous because it is hard to illustrate Gatsby without highlighting its fragility and flaws) Sure, the iconic movie put Twenties fashion back on the map, but F. Scott Fitzgerald opened me up to a world of romance like I had never seen before, so I wanted my outfit to go beyond what meets the eye.
Being practical and realistic were two traits that did not define the love between Scott and Zelda. (Take a few minutes to read excerpts from the phenomenal letters they exchanged, here.) This blurb is an ode to their fearless, sweeps-you-off-your-feet, and conventional love story, quite contrary (read: practical) to the romance (can it even be called romance?) we see these days, if I may.
Man, those Pigalles are hard to totter around in, but the only justification I got is red. lacquered. soles. The perverse decision of wearing a body con maxi with a plunging neckline? I won’t even bother justifying that. The cinched waist and figure-hugging silhouette blatantly betray 1920s fashion. The only thing that gives a nod to a time when fashion equaled elegance is this silk clutch with its architecturally-informed lines, and a jeweled snap closure. Also, nothing says roaring Twenties like a pair of ostentatious, show-off-ey pearl-embedded Chand Balis...right?
There goes my love story with fashion from the 20(10)'s. Of course it is impractical and flawed.
I hereby rule in favor of authenticity and quality.
Photos: Mariah Berdiago
Lehenga: Soiree Couture | Shirt and shoes: Forever21 | Choker bib necklace: Miraya
I'm an old school girl. I eagerly await September Issues, and I still rely on fashion glossies to sample perfumes. Anna Wintour, Suzy Menkes, Cathy Horyn, and Sarah Mower (among MANY others) are the czarinas of my fashion world. I love editorials bitterly, I live to read, and I couldn't imagine existing in a world where words ceased to tell fashion stories. Off-late, I've been on an active lookout for fashion writers - you know, those that could envision themselves spending a lifetime learning fashion's nuances (not necessarily through formal education), those that have earned the right and privilege to be fashion arbiters; whose Op-Eds and Collection Reviews may have received failing grades at one point, but nothing could stop them from developing a voice and passion so fierce, it can spawn a whole new generation of fashion leaders.
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Miraya originated as a concept magazine for a Publishing class, but much of it now exists online and has been adapted for this blog. The core remains intact, and that is to explore the changing landscape of contemporary Indian fashion through the international lens, engaging readers in a creative juxtaposition between tradition and modernity. Spearheaded by Founder and Creative Director, Namrata Loka.
Click here to read about me.